From trade mission follow-up to market entry, strategic partnerships and business development, we help international companies build their presence in Southeast Asia.
Based in North America, Europe, Australia and New Zealand. Philippine and regional companies looking toward those markets are welcome to talk to us too.
Canada
United States
Europe
Australia
New Zealand
Markets we focus on
Our base and primary focus is the Philippines. We also look at wider Southeast Asia, and scope each market with you for each engagement.
Philippines
Singapore
Indonesia
Vietnam
Thailand
Malaysia
Not sure which of these fits? Start with what you know and we’ll work out the rest together.
Experience travels. Assumptions don’t. So we begin with questions, then keep every conversation moving.
Understand
We learn what you are trying to achieve, which introductions or markets you already have, and what has been tried. Then we check our assumptions against local context before recommending anything.
Engage
We qualify opportunities, follow up with the right people locally, engage potential partners and coordinate meetings.
Every introduction has an owner and a next step.
Keep momentum
We track next steps, report on progress and adjust priorities as we learn what is and isn’t moving.
Longitude typically leads
Opportunity qualification and local follow-up
Partner engagement and meeting coordination
Tracking next steps and maintaining commercial momentum
You typically lead
Technical expertise and product validation
Pricing approval and contractual commitments
Delivery capability and final commercial decisions
Scope and responsibilities are agreed for each engagement, and we work alongside your team throughout. Timelines depend on your market, your product and the people involved, so we don’t promise a standard one.
What you receive
Work you can see and act on.
We measure progress by the quality of opportunities, the quality of partners and documented commercial progress. These are the outputs we typically propose.
Prioritised opportunity list
Each opportunity with qualification notes, so you know where to spend your time.
Partner and stakeholder map
Who matters in the market, how they connect and where each relationship stands.
Shared tracker
Owners and next actions for every introduction, visible to your team and ours.
Regular progress report
A clear account of what moved, what didn’t and what we recommend next.
These are proposed engagement outputs, not examples of past results. Exact deliverables are agreed for each engagement.
Leads EMEA business development for FPT Automotive, engaging OEMs, Tier 1 suppliers, and semiconductor manufacturers on A-SPICE and automotive software across Germany and Europe. Previously VP Global Sales & Business Development at EnWave Corp, where he led global commercialization of REV™, a proprietary dehydration technology, guiding partner companies from proof of concept through commercial-scale adoption.
Earlier senior commercial roles at Cisco Systems, Analog Devices, and Argus Renewable Energy built his expertise in AI/IoT commercialization and enterprise go-to-market strategy across North America, EMEA, and APAC.
Executive education — Harvard, McKinsey, MIT Sloan, SP Jain School of Global Business
North America ↔ ASEAN Market Development & Commercial Strategy
Ryan works at the intersection of North America and Southeast Asia, helping companies understand markets, build relationships, and turn expansion plans into commercial activity.
His background spans go-to-market strategy, market development, revenue operations, product marketing, and commercial execution across Canadian and international businesses.
Based in the Philippines, Ryan combines North American commercial experience with on-the-ground regional access and formal training in international trade.
His focus is practical: finding the right opportunities, opening the right conversations, and helping companies build a path from market interest to commercial traction.
FITT Diploma in International Trade; CITP pending
Master's, Logistics & Supply Chain Management — Universidad Isabel I
Strategic Advisor, EV Charging Technology & Mobile Energy
Entrepreneur, Strategist & CEO, MOD Energy Solutions
An entrepreneur and strategist with 25+ years across sales, marketing, business strategy and innovation. As CEO of MOD Energy Solutions, she commercializes and deploys energy technology that bridges rising power demand and the infrastructure to support it. Through Positively Unreasonable, she advises founders and visionary leaders on building purpose-driven, sustainable businesses.
Energy technologyEV chargingFounder advisory
Roberto Carton Garcia
Strategic Advisor, ClimateTech & Digital Transformation
Senior Principal, Strategy & Partnerships, Arbolitics · London
20+ years across EMEA and emerging markets turning complex technologies, from AI-driven satellite intelligence to SaaS-IoT telematics, into market leaders. His career spans Cisco and high-growth startups including MachineMax (later acquired by Shell), where he built a track record in C-suite solution selling and large strategic deals. A zero-to-one specialist, he has scaled teams from a first hire and opened 120 untapped markets, with a focus on go-to-market partnerships, data-led sales and ClimateTech innovation.
An experienced R&D leader and respected academic whose work bridges laboratory science and commercial food innovation. As Chief Scientific Officer at EnWave Corp., developer of REV™ vacuum-microwave drying technology, he turns scientific discovery into market-ready solutions for food and ingredient partners worldwide. He co-developed an enzyme microencapsulation method using REV™, has co-authored 20 research papers and patents, and holds a PhD in Food, Nutrition and Health from the University of British Columbia.
Founder, Futurebuilt.digital · Board Member & CEO, BEKO Solutions Schweiz AG
A Swiss strategic advisor with 30 years of international IT experience, including senior roles at Cisco Systems and Orange and major programs in banking, telecom and healthcare across Switzerland, Germany, Austria and the EU. As an AI Transformation Lead and Forward Deployed Engineer, he brings AI into production with IBM watsonx, GraphRAG and multi-agent orchestration. His approach is human-centric: understand the people first, then the organization. At Longitude, he helps German and Philippine companies build their cross-border operations sustainably.
AI & machine learningDigital transformationD-A-CH markets
Representative engagements
Work we’ve led.
Food technology
Led global commercialization of a novel dehydration platform, guiding partner companies from proof of concept through to commercial-scale adoption.
Proof of concept → commercial-scale adoption
North America entry
Designed a full go-to-market strategy and target account map, plus an outbound sales playbook and performance milestone framework, for a growth-stage technology company entering the North American market.
Assessed a Philippine market opportunity, mapped relevant stakeholders, and developed a practical entry plan for a North American organization with no local presence.
Market-entry plan delivered from zero local presence
Automotive / EMEA
Leading A-SPICE and automotive software business development across Germany and Europe, engaging OEMs, Tier 1 suppliers, and semiconductor manufacturers.
Active engagement across OEMs, Tier 1s & semiconductor manufacturers
Questions
Before you get in touch.
Who is Longitude for?
Mainly North American and European companies that want to enter or grow in the Philippines and Southeast Asia. We also talk to Philippine and regional companies looking toward North America or Europe. If you’re not sure you fit, ask.
Do we need to have been on a trade mission?
No. Trade mission follow-up is our lead service, but you can work with us on market entry or commercial momentum without having attended one.
Which markets do you cover?
We’re based in Metro Manila and focus first on the Philippines. We also look at wider Southeast Asia, including Singapore, Indonesia, Vietnam, Thailand and Malaysia. Coverage is agreed for each engagement, so ask us about the market you have in mind.
What does an engagement include?
It depends on where you are. It might be following up a set of introductions, assessing a market, or building partner and pipeline structure. We agree the scope, what we lead and what you lead before work begins.
How involved will we need to be?
You stay in charge of technical expertise, product validation, pricing and final commercial decisions. We’ll ask for your input on priorities, and we’ll keep your team informed on where each conversation stands.
What happens after I enquire?
We read your message and may ask a few questions about your goals and the markets you have in mind. Then we’ll tell you honestly whether we can help, and if so, what a sensible first step looks like.
Contact
Start a conversation.
Tell us where you’re headed. We’ll tell you honestly whether we can help.
